Why does every creative product need a dedicated path?

From idea to market; why does every creative product need a dedicated path?

Many creative ideas start with enthusiasm, but only a fraction of them turn into a saleable product and a sustainable business. The problem is usually not a lack of creativity; it is the lack of a clear path between the idea, the customer, and the market. At Hatef Creative House, the path to business development begins with identifying the idea owner and the problem they want to solve. At this stage, it must be determined who the customer is, what value the product creates, and how it differs from existing options. The next step is a feasibility assessment. In this assessment, production capacity, costs,…